Pattern recognition: the art of strategy
- Niki Slawinski

- 4 days ago
- 1 min read

Life is full of parallels – often only visible when you actually see things side by side.
That's one of my main tasks as a brand strategist: researching, comparing the findings, and identifying parallels. Understanding patterns. Comprehending the evolution of a brand. How did it originate? What made it strong? How can it move forward?
And that brings me to the painting by Maria Lassnig that I'm looking at in this photo: one of my favorite pieces from a double exhibition of Maria Lassnig and Edvard Munch at the Hamburger Kunsthalle. Precisely because these artists' works are being shown together for the first time, the broader connections, fascinating parallels, and major themes of painting and life become comprehensible. An exhibition aptly titled "Painting Flow = Life Flow."
Further link:
Many thanks to Dr. Jan Metzler of the Hamburger Kunsthalle for the invitation to the opening in March, which is still vividly remembered. You do valuable and inspiring work!
✍️ I wrote the text in German myself without using AI; it was translated into English using an AI tool from the website host WIX and DeepL, and 📸 the photos were taken by Mariya Slawinski and me by hand.


