Are you focused?

We only perceive what truly matters to us. Because our memory has focus.

That is why people – and brands – need clarity about what they want and what they stand for. In short: focus.

Those with focus almost magnetically attract relevant information and the right people (you have probably experienced this yourself). Those who want everything lose themselves – and end up standing for everything and nothing.

My focus last year: writing my book “Brands Are Memories.”

My focus this year: going even deeper into what branding can learn from memory research – particularly when it comes to building and sustaining brand identities.

I wish you all a happy and focused 2026. ✨

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The opening sentence is a quote from memory researcher Hannah Monyer(SWR Science Talk, 2024).

📸 Photo: Yannik Willing