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Strategist &. Speaker
Blog


Feb 52 min read
Values meet change
Brand values are at the core of a brand. They are the rock in the storm when a brand needs to evolve.
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Nov 27, 20241 min read
What unites two merging brands
When two brands are merging, it is about to find the uniting element. What unites the people behind the brands? And how can the central...
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Sep 24, 20241 min read
Brands are memories
Brands are memories. And memories are emotions. So through memories you are emotionally connected to brands. So that is the role that...
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Sep 23, 20241 min read
Future of Branding
Which role will brands play in the future? Imagine the year 2030. There will be so many new tasks, new trends, new technologies, new...
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May 30, 20241 min read
What brands can learn from sports
How do high-performance sports differ from the business world? In 2024, I had the chance to engage in many inspiring conversations with...
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Mar 21, 20242 min read
United in a Brand Goal
How do high-performance sports differ from the business world? In sports, there is a clear goal in mind: score one more goal, run a...
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