Strategist &. Speaker
My book
Brands are memories
How brands create identity, build community and remain unforgettable.
By Niki Slawinski · published December 2025
Brand strategy meets memory research — and what can we learn from it for modern branding? In 108 pages, I distil the essence. Now available for just €12.50.
Brands are more than just logos – they are memories.
Niki Slawinski demonstrates why strong brands shape the cultural memory of our society and how this makes them unforgettable.
The combination of brand strategy and memory research gives rise to a new perspective on branding: brands that evoke emotions, create identity and connect people gain relevance across space, time and generations.
An inspiring book for anyone who wants to manage, design, or understand brands. With clear theses, practical food for thought, and a vision: branding as a cultural responsibility.
Author & Editor: Niki Slawinski, Hamburg
Design, Typesetting & Layout: Susanne Liesegang, Hamburg
Editing: Marika Mochi, Rimini
Publisher: Colour Connection, Frankfurt
Publication Date: 1 December 2025
Edition: 1st Edition
Language: German
Print Length: 108 pages
Price: 12.50 Euro
ISBN-10: 3982806785
ISBN-13: 978-3982806785
