Brands are memories – the book

"Brands are memories" by Niki Slawinski

Here it is! 📒 My book "Brands are Memories"! After more than a year of work, I am more than proud to finally present it.

Brand strategy meets memory research – what can be derived for branding? In 108 pages, I deliver the essence: clear theses, practical food for thought, and a vision: branding as cultural responsibility.

Or, as my mentor Harald Ehren captured it perfectly in the subtitle: How brands create identity, build community, and remain unforgettable. Thank you so much for your inspiration and your wonderful foreword!

There were many other helping hands, sharp eyes, and thoughtful minds that made this book possible:

Photo by Yannik Willing

Thank you, Mariya , for your professional and organisational support, the final push to actually do it, and for translating the English version! ❤️

I thank Susanne Liesegang for this incredibly beautiful design and production management. Each double page is a world unto itself: lovingly designed and illustrated. You rocked it! 🎸

I thank Oliver Liesegang for the coolest conceptual sparring and the idea for this perfect format. What a hit! 🎯

I thank Marika Mochi, Rimini's fastest editor, for the turbo sessions and 15 years of loyalty, Johanna Furgoll for the native speaker check of the English version, and Jan Peter Heidenreich from BONABRY for the title protection almost exactly a year ago. ✨

I thank Ralph Hadem & team at Colour Connection GmbH | printweb.de | 100% B2B service from Frankfurt for the excellent service. 🖨️

I thank Hannah S. Fricke, all the test readers of the first draft, and the many, many people with whom I had professional discussions in this context! Thank you! 🙏

📒 The book is available now – in German and English. Visit the Sum Up Shop

📬 Or you can simply contact me directly. Contact