“Brands are memories” meets the Creative Lounge of THE STUDIOS

My Christmas energy is fully recharged since my last keynote. 🎄✨

And that's due to an evening that once again demonstrated how powerful brands are when they become experiences.

Under the title “Essence of Brands”, THE STUDIOS invited guests to their lecture series Creative Lounge – in their beautiful premises in the heart of Hamburg's HafenCity.

For me, this is a real home game:

As a guest speaker, I had the opportunity to share my strategic perspective on brands – and to publicly present my newly published book, "Brands Are Memories," for the first time in my hometown of Hamburg. 📒💫

The hosts Lars Bogdahn and Marcel Zandée of THE STUDIOS with guest speaker Niki Slawinski (right to left).

Marcel Zandée brought a second creative perspective to the brand.

Managing partner and Head of Creative at THE STUDIOS. Marcel vividly demonstrated how strategic thinking results in concise visual codes – illustrated by the recently award-winning design for the Ernst Deutsch Theater.

This is how I will remember the Creative Lounge:

– inspiring exchange through inquisitive questions from the audience

– and an atmosphere that makes genuine connections possible

Thanks to our hosts Lars Bogdahn and Marcel Zandée from THE STUDIOS – and to everyone who made this evening so special with their thoughts and questions.

Reel made by THE STUDIOS