“Brands are memories” goes ABUS

I celebrated the official launch of my book in the digital world yesterday – but the real premiere happened earlier at the ABUS International Marketing Days.

Not only did I speak about Brands Are Memories on stage – I also had the chance to meet the first 150 readers of my book in person and exchange thoughts with them. It was an inspiring event that showed how companies are preparing for the future of branding: with creative ideas from across countries and a commitment to creating meaningful stories around their core brand theme.

It was a true honour to contribute to this event. My heartfelt thanks go to Christian Rothe, CMO of ABUS, for the warm invitation and for continuing our exciting journey together. A big thank you to Corinna Uphaus for the superb organisation, the warm welcome, and the exciting insights into the ABUS product world.

ABUS is a remarkable family-led company built on values and togetherness – qualities we need now more than ever. This was reflected beautifully in my conversation with CEO Christian Bremicker, whose thoughtful words genuinely touched me and captured the spirit that defines ABUS. Thank you to all ABUS marketers for the inspiring conversations and the wonderful feedback on the keynote and the book.

Merci!