Vita

Milestones

• 2025 – Publication of the book “Brands are Memories”

• 2024 – Speaker at the International Brand Festival Berlin with “Brands Are Memories”

• 2022 – Head of Corporate Branding, working in international teams for global brands

• 2020 – Lead brand strategist on the agency side for an MDAX company (relocated to Hamburg)

• 2018 – Sabbatical with a journey across Europe

• 2017 – Merger of my own agency with a Düsseldorf-based agency

• 2012 – First recruiting film (Sparkasse)

• 2009 – First social media campaign (University of Bielefeld)

• 2007 – Elected to the committee of the employers’ associations

• 2006 – M.A. in Media Studies, Economics and German Studies

• 2006 – Co-organised the first Web Monday Ruhr together with UNICUM

• 2005 – First lectureship (Online Marketing, Ruhr University Bochum)

• 2005 – First social media consultancy project (“Is Facebook important?”)

• 2005 – First jury role (student research competition)

• 2004 – First voluntary board position (Junior Chamber International, Central Ruhr Region)

• 2003 – First client projects

• 2003 – First keynote: “Where on earth are you surfing...? About Google & Co.”

• 2003 – First Google AdWords campaigns for clients

• 2003 – Co-founded an online agency

• 2002 – B.A. in Media Studies, Economics and German Studies

• 2001 – First SEO for Google

• 2000 – First book contributions on e-commerce published2000 – First successful search engine optimisation (Altavista)

• 2000 – First advertising space sold on my own website

• 1999 – First own website created

• 1999 – First on-air moderation at campus radio

• 1999 – First article for a daily newspaper

• 1999 – Start of studies at Ruhr University Bochum

• 1994–1996 – Ballet boarding school John Neumeier, Hamburg

• 1992 – Saw Michael Jackson live for the first time

• 1988 – Sold my first comic book at school ;)

• 1979 – Hello World!